Static comparison

Matomo vs Plausible Analytics

Matomo has the stronger current ToolVitals signal, but check fit, license class, hosted pricing evidence, and confidence before switching.

Matomo

Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!

97

Evidence comparison

Use caseWeb AnalyticsWeb Analytics
OpennessOSI-approved OSSOSI-approved OSS
LicenseGPL-3.0AGPL-3.0
Health9384
Shipping10069
ToolVitals score9783
Data confidence100100
Source coverage98100
Hosted pricingNo hosted pricing tracked: No current pricing evidenceHosted cloud pricing: Pricing checked, no public paid plan parsed
Status reasonMaintenance and shipping signals are strong.Maintenance and shipping signals are strong.

Decision notes

How to read this matchup

Fit Same use case

Both tools are tracked under Web Analytics, so this is a closer alternative comparison.

Score gap 14 points

The headline score gap is visible enough to investigate the stronger signal first.

Matomo Best for OSI-approved open source and fast recent shipping

Matomo is tracked as OSI-approved open source with high confidence in ToolVitals data.

Plausible Analytics Best for OSI-approved open source

Plausible Analytics is tracked as OSI-approved open source with high confidence in ToolVitals data.

Comparison FAQ

Which has the stronger ToolVitals signal, Matomo or Plausible Analytics?

Matomo has the stronger current ToolVitals signal, but check fit, license class, hosted pricing evidence, and confidence before switching.

Are Matomo and Plausible Analytics direct alternatives?

Yes. ToolVitals classifies both tools in the Web Analytics use case, so the score, health, shipping, pricing, and license rows can be read as a close comparison.

Do sponsors affect this comparison?

No. Sponsors and affiliate links do not affect ToolVitals scores, rankings, risk labels, or evidence display.

Editorial independence

Affiliate CTAs, when present, use sponsored links and never affect scores, rankings, risk labels, evidence freshness, or comparison verdicts.