Readers comparing email marketing tools need a way to distinguish projects with stronger current signals from tools that only match a feature description. This October 2026 comparison uses the supplied ToolVitals scores, health and shipping measures, descriptions, license labels, and first-party repository data.
The ranking covers open/source-visible tools and orders them by ToolVitals score in descending order, with health and shipping used to break equal composite scores. GitHub stars provide context only and do not determine the order.
Rankings
| Rank | Tool | Openness | License | Health | Shipping | GitHub Stars | Score | Status |
|---|---|---|---|---|---|---|---|---|
| 1 | Mautic | OSI-approved OSS | GPL-3.0 | 95 | 93 | 10786 | 95 | 🟢 Excellent |
| 2 | Listmonk | OSI-approved OSS | AGPL-3.0 | 95 | 93 | 23823 | 94 | 🟢 Excellent |
| 3 | Noptin | OSI-approved OSS | GPL-3.0 | 89 | 92 | 27 | 90 | 🟢 Excellent |
| 4 | Leadminer | OSI-approved OSS | AGPL-3.0 | 88 | 85 | 15 | 87 | 🟢 Excellent |
| 5 | Keila | OSI-approved OSS | AGPL-3.0 | 76 | 73 | 2234 | 75 | 🟢 Good |
| 6 | UZonMail | OSI-approved OSS | Apache-2.0 | 75 | 76 | 273 | 75 | 🟢 Good |
| 7 | phpList | OSI-approved OSS | AGPL-3.0 | 64 | 49 | 877 | 58 | 🟡 Fair |
| 8 | Dittofeed | OSI-approved OSS | MIT | 59 | 39 | 3008 | 51 | 🟡 Fair |
| 9 | Card | OSI-approved OSS | AGPL-3.0 | 49 | 39 | 431 | 45 | 🟡 Fair |
| 10 | SendPortal | OSI-approved OSS | MIT | 51 | 28 | 2174 | 42 | 🟡 Fair |
| 11 | LetterSpace | OSI-approved OSS | MIT | 47 | 25 | 101 | 39 | 🔴 Needs Attention |
| 12 | Outreach Studio | OSI-approved OSS | GPL-2.0 | 40 | 21 | 87 | 33 | 🔴 Needs Attention |
| 13 | Easy Email Editor | OSI-approved OSS | MIT | 33 | 13 | 3046 | 25 | 🔴 Needs Attention |
| 14 | Laudspeaker | OSI-approved OSS | AGPL-3.0 | 17 | 0 | 2627 | 10 | 🔴 Needs Attention |
| 15 | BillionMail | OSI-approved OSS | AGPL-3.0 | 14 | 0 | 15924 | 8 | 🔴 Needs Attention |
| 16 | CadenceRelay | OSI-approved OSS | MIT | 12 | 0 | 5 | 7 | 🔴 Needs Attention |
| 17 | Reviews Kits | OSI-approved OSS | AGPL-3.0 | 11 | 2 | 59 | 7 | 🔴 Needs Attention |
| 18 | Email Builder JS | OSI-approved OSS | MIT | 6 | 0 | 1769 | 4 | 🔴 Needs Attention |
| 19 | Loopletter | OSI-approved OSS | MIT | 2 | 0 | 6 | 1 | 🔴 Needs Attention |
| 20 | Mailtrain | OSI-approved OSS | GPL-3.0 | 2 | 0 | 5758 | 1 | 🔴 Needs Attention |
| 21 | Aura Campaigns | OSI-approved OSS | Apache-2.0 | 1 | 0 | 4 | 1 | 🔴 Needs Attention |
| 22 | OSEMS | OSI-approved OSS | MIT | 0 | 0 | 35 | 0 | 🔴 Needs Attention |
| 23 | Recur Email | OSI-approved OSS | MIT | 0 | 0 | 16 | 0 | 🔴 Needs Attention |
| 24 | Responsive Html Email Template | OSI-approved OSS | MIT | 0 | 0 | 13704 | 0 | 🔴 Needs Attention |
Top 3 Highlights
Mautic ranks first with a ToolVitals score of 95, a health score of 95, and a shipping score of 93. Its supplied official description identifies it as open source marketing automation software. It is labeled OSI-approved OSS and GPL-3.0; the supplied GitHub context lists 10,786 stars, which does not affect its rank.
Listmonk ranks second with a ToolVitals score of 94, a health score of 95, and a shipping score of 93. Its supplied official description identifies it as a self-hosted newsletter and mailing list manager with a modern dashboard and single binary app. It is labeled OSI-approved OSS and AGPL-3.0; its supplied GitHub context lists 23,823 stars, which is context only.
Noptin ranks third with a ToolVitals score of 90, a health score of 89, and a shipping score of 92. Its supplied official description identifies it as an email newsletter plugin for WordPress, giving it a clearly stated WordPress focus. It is labeled OSI-approved OSS and GPL-3.0; the supplied GitHub context lists 27 stars, and stars do not determine the ranking.
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