Best Web Analytics tools by public signals

These picks are computed from scored public evidence. Use the openness column in the ranking to separate OSI-approved, source-available, open-core, proprietary, and unverified-license tools.

Use Case Rankings

Ordered by ToolVitals score, then health, shipping, confidence, GitHub stars, and name.

#ToolHealthShippingOpennessStarsScoreStatus
01Matomo
Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!
9796OSI-approved OSS21.9k97Active
02Rybbit
🐸 Rybbit - open-source and privacy-friendly alternative to Google Analytics that is 10x more intuitive.
9695OSI-approved OSS13k95Active
03Swetrix
📈 Swetrix is a cookie-less, open source, privacy-first web analytics, website speed monitoring and error tracking service that you can host yourself or use in the cloud. Get started for free!
9494OSI-approved OSS1.2k94Active
04Plausible Analytics
Simple and privacy-friendly web analytics
9389OSI-approved OSS29.1k92Active
05Open Web Analytics
Self-hosted web analytics platform for tracking website and application usage.
9095OSI-approved OSS2.7k92Active
06Databuddy
Privacy-first analytics platform focused on user experience and compliance.
8488OSI-approved OSS1.2k86Active
07GoAccess
GoAccess is a real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.
8577OSI-approved OSS20.9k82Active
08Seentics
Privacy-first web analytics platform with dashboards, replays, heatmaps, and funnels.
8182OSI-approved OSS782Active
09GoatCounter
Privacy-focused website analytics.
8272OSI-approved OSS6k78Active
10Pirsch
Pirsch is a drop-in, server-side, no-cookie, and privacy-focused analytics solution for Go.
5837OSI-approved OSS1k50Warning
11Ackee
Self-hosted, Node.js based analytics tool for those who care about privacy.
363OSI-approved OSS4.7k23Critical

Not Scored

Tracked for context, but excluded from rankings because comparable open/source-visible evidence is unavailable.